CTA1→ Take me to the museum
CTA2→ Reserve my retro edition
20 APRIL 1926
1926
Brand founded in Chicago, USA.
20 APRIL 1926
1926
In the same year, Dr. West's launches its toothbrush.
20 APRIL 1929
1929
Dr. West's toothpaste is introduced.
20 APRIL 1940
1940
An affordable "value" line is launched to make quality oral care more accessible.
20 APRIL 1940s
1940s
During wartime, Dr. West's actively promotes better daily dental hygiene and healthier smiles across America.
20 APRIL 1950
1950s–1960s
Children's ranges are introduced, including collaborations with popular characters such as Dennis the Menace.
20 APRIL 1960s
After the 1960s
– The brand gradually leaves the mass market; original Dr. West's pieces become part of collections in leading museums around the world.
June 2021
2021
– Acquired by European entrepreneurs and relaunched.
